Section B - Notes

Common Errors
- Lack terminology
- Few referenced examples
- Needed to talk about Hardware and Content
- Focus on both Audience and Institution
- Own opinion
- Lack specific examples

Hardware:
- Positives and Negatives
- Advances in technology (can do more)
- Software (Apps)
- Fanzines - negative
- Audience
- How have institutions responded to these constant changing consumer habits?
- Rise in competition due to proliferation of hardware (twitter)
- Production and Distribution
- Globalisation - Impact of this on audience and institution
- Quote - expedentual times (wech)

Content:
- Specific Examples
  + Convergence - Evidence
  + Prosumers - UGC - Specific evidence
  + Multi-platform approach
  + Synergy - Specific evidence - driving audiences to main product - vertical intergration.
- Updated Quickly (positive)
- Who is their audience?
- Awards won by institutions for their content
- Institutions in constant race to make their products unique with UPB's - how have MH and NME done this?
- Difference between niche and mass marketing - suport with evidence.

Alexa